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ESL Sales Pitch Lesson Plan

Sell Me This Pen!

Student Level


Video Length: 5:17

Updated on: 06/13/2023

Lesson Time: 1–2 hrs.

1 Credit

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ESL Sales Pitch Lesson Plan Description


This business ESL sales pitch lesson, titled "Sell Me This Pen!", contains activities, PDF worksheets, and digital materials designed for B2 upper intermediate and C1 advanced students. In it, your students will explore the captivating impact of Leonardo DiCaprio's unforgettable sales challenge scene from "The Wolf of Wall Street" in our "Sell Me This Pen!" lesson plan. This lesson plan aims to enhance your students’ sales skills and vocabulary through engaging activities and role-plays. By the end of this lesson, students will be able to sell a product effectively during a sales pitch role play, as well as present and overcome objections in sales conversations.


To prime your students for this business ESL sales pitch lesson plan, they will participate in a warm-up activity where they try to sell a product, and then reflect on their personal experiences with sales encounters. They will discuss different sales techniques they have observed, including pushy tactics and instances of badmouthing competitors. Through these discussions, students will explore the importance of ethical sales practices and effective communication.


Next, your B2 and C1 students will watch a video that demonstrates a sales job interview scenario. The video will explore various sales techniques, including how to handle customer objections, as well as answer some questions and do matching and sequencing activities. 


Following the video, your students will engage in discussion activities as well as develop their sales vocabulary. They will explore and practice language that is essential to conduct a sales pitch, as well as use sales objections. These activities will enable students to grasp the nuances of these terms and effectively incorporate them into their sales conversations in the communicative task described below.


In this final section, your students will have the opportunity to put their newly acquired sales skills to the test. They will participate in role-play activities where they take turns playing the roles of salespeople and customers. Students will practice giving their sales pitch while trying to sell a product, and overcoming customer objections using appropriate vocabulary and strategies. Through these tasks, your learners will refine their sales techniques and enhance their ability to communicate persuasively.

Benefit of using this ESL sales pitch lesson plan:

In summary, this business ESL sales pitch lesson plan is designed to engage and empower students in their business English learning journey. By incorporating sales vocabulary, your students will have the language skills necessary to sell products effectively and ethically. Download the "Sell Me This Pen!" lesson plan now to develop your B2 and C1 students' sales proficiency and foster their ability to communicate persuasively in a business context.

Video Description

In this video, Richard McMunn will teach you how to see a pen in a job interview!

Lesson Activities


Sales Skills, Sales Pitch, Selling, How To Sell


Questions, Matching Activity, Sequencing Activity


Sales/Selling Traits & Skills, Verbs, Sales Objections


Sell Me This [product]! Role Play, Quiz & Review, Lesson Reflection

Lesson Topics

Sales Training, Sales Skills

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