What Is Digital Marketing?
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Downloads:1077
Video Length: 1:51
Updated on: 05/07/2021
Lesson Time: 1–2 hrs.
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Lesson Description
In this Business English lesson plan for adults, students watch a video and do a listening exercise about digital marketing. It includes discussion questions and conversation activities about marketing, advertising, and branding. Students learn some important vocabulary terms and phrases from the video. The post-viewing section includes activities on vocabulary context usage, word choice, and conjunctive adverbs. The grammar activity features the conjunctive adverb "however" used after a subject. There are additional speaking tasks included, as well as a quiz and review section.
Video Description
This video explores the basics of digital marketing, its advantages over offline marketing, and why some firms struggle to embrace it.
Lesson Activities
Lesson
Topics
Marketing, Advertising, Professional Skills, Career Skills
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What Is Digital Marketing?
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