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Icon 5 for Fluentize.Lesson Description

In this Business English lesson plan for adults, students watch a video and do a listening exercise about digital marketing. It includes discussion questions and conversation activities about marketing, advertising, and branding. Students learn some important vocabulary terms and phrases from the video. The post-viewing section includes activities on vocabulary context usage, word choice, and conjunctive adverbs. The grammar activity features the conjunctive adverb "however" used after a subject. There are additional speaking tasks included, as well as a quiz and review section.

Icon 8 for Fluentize.Video Description

This video explores the basics of digital marketing, its advantages over offline marketing, and why some firms struggle to embrace it.

Icon 6 for Fluentize.Lesson Activities

Speaking:

Marketing, Advertising, Branding

Viewing:

Short Answers, True / False

Vocabulary:

Multiple Choice, Parts of Speech, Context Usage, Word Choice

Grammar:

Conjunctive Adverb "however"

Additional:

Quiz & Review

Lightbulb icon for Fluentize.Lesson Topics

Marketing, Advertising, Professional Skills, Career Skills

What Is Digital Marketing?

05/07/2021
2014

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