In this Business English lesson plan for adults, students watch a video and do a listening exercise about digital marketing. It includes discussion questions and conversation activities about marketing, advertising, and branding. Students learn some important vocabulary terms and phrases from the video. The post-viewing section includes activities on vocabulary context usage, word choice, and conjunctive adverbs. The grammar activity features the conjunctive adverb "however" used after a subject. There are additional speaking tasks included, as well as a quiz and review section.
Video Description
This video explores the basics of digital marketing, its advantages over offline marketing, and why some firms struggle to embrace it.
Lesson Activities
Speaking:
Marketing, Advertising, Branding
Viewing:
Short Answers, True / False
Vocabulary:
Multiple Choice, Parts of Speech, Context Usage, Word Choice
Grammar:
Conjunctive Adverb "however"
Additional:
Quiz & Review
Lesson
Topics
Marketing, Advertising, Professional Skills, Career Skills
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