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What Is Digital Marketing?

Student Level

Downloads:1366

Video Length: 1:51

Updated on: 05/07/2021

Lesson Time: 1–2 hrs.

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Lesson Description

In this Business English lesson plan for adults, students watch a video and do a listening exercise about digital marketing. It includes discussion questions and conversation activities about marketing, advertising, and branding. Students learn some important vocabulary terms and phrases from the video. The post-viewing section includes activities on vocabulary context usage, word choice, and conjunctive adverbs. The grammar activity features the conjunctive adverb "however" used after a subject. There are additional speaking tasks included, as well as a quiz and review section.

Video Description

This video explores the basics of digital marketing, its advantages over offline marketing, and why some firms struggle to embrace it.

Lesson Activities

Speaking
Marketing, Advertising, Branding
Viewing
Short Answers, True / False
Vocabulary
Multiple Choice, Parts of Speech, Context Usage, Word Choice
Grammar
Conjunctive Adverb "however"
Additional
Quiz & Review

Lesson Topics

Marketing, Advertising, Professional Skills, Career Skills

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