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Business & Career Skills

What Is Digital Marketing?

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What Is Digital Marketing?

Lesson Description

In this Business English lesson plan for adults, students watch a video and do a listening exercise about digital marketing. It includes discussion questions and conversation activities about marketing, advertising, and branding. Students learn some important vocabulary terms and phrases from the video. The post-viewing section includes activities on vocabulary context usage, word choice, and conjunctive adverbs. The grammar activity features the conjunctive adverb "however" used after a subject. There are additional speaking tasks included, as well as a quiz and review section.

Lesson Notes
Video Length

Lesson Time
1–2 hrs.

Video Type

Lesson Activities
Marketing, Advertising, Branding
Short Answers, True / False
Multiple Choice, Parts of Speech, Context Usage, Word Choice
Conjunctive Adverb "however"
Quiz & Review

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