Video Length: 1:51
Updated on: 05/07/2021
Lesson Time: 1–2 hrs.
Unlocking this lesson costs 1 credit and will give you full access to the printable lesson plan, interactive lesson plan, and teacher's guide. Click here to get credits.
In this Business English lesson plan for adults, students watch a video and do a listening exercise about digital marketing. It includes discussion questions and conversation activities about marketing, advertising, and branding. Students learn some important vocabulary terms and phrases from the video. The post-viewing section includes activities on vocabulary context usage, word choice, and conjunctive adverbs. The grammar activity features the conjunctive adverb "however" used after a subject. There are additional speaking tasks included, as well as a quiz and review section.
This video explores the basics of digital marketing, its advantages over offline marketing, and why some firms struggle to embrace it.
Marketing, Advertising, Professional Skills, Career Skills